Things i love.
I focus on designing systems that make products more inclusive, scalable, and resilient over time. I’m driven by work that connects product strategy with real user impact.
Outside of work, I enjoy keeping a planted aquarium, spending time with my cat, and exploring art and exhibitions—interests that continually influence how I think about detail, atmosphere, and human experience in design.
SUMMARY
Make marketplace decisions feel safe and transparent with clear pricing, delivery expectations, and quality signals.
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PROJECTS:
Pricing & fee clarity · Delivery/ETA transparency · Quality signals/badges · Policy/terms messaging
Designing
trust at scale
SUMMARY
Create reusable systems that scale across teams, surfaces, and markets—reducing one-off design and increasing leverage.
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PROJECTS:
Affiliate platform (multi-role workflows) · Cross-market marketplace frameworks · Partner/payment integrations · Design system alignment
Designing platform-level solutions
SUMMARY
Continuously refine the highest-traffic flows—improving discoverability, usability, and end-to-end efficiency.
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PROJECTS:
Homepage/discovery UX · PDP information hierarchy · Checkout optimization · Navigation/IA updates
Evolving the
core experience
Design method.
My approach blends product strategy, systems thinking, and refined craft to create intuitive, scalable experiences across web and mobile ecosystems.
DESIGN
Interaction design
Visual design
Design systems
Product strategy
Product growth
HTML Prototyping
Wireframe
Accessibility
Collaboration
Sprints and workshops
RESEARCH
User interview
Contextual inquiry
Heuristic evaluation
Competitive analysis
Usability testing
Focus group
Filed observation
Design sprint
TOOLS
ChatGPT
Figma
GitHub
Google flow
Codex
Figma make
Cursor
Claude design
Webflow
Obsidian
PLATFORMS
APP
Desktop web
Mobile
SUMMARY
Remove barriers with compliant, inclusive flows that expand who can successfully transact.
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PROJECTS:
SNAP EBT integration · Eligibility/onboarding guidance · Regulated checkout UX
Designing
access
SUMMARY
Build scalable growth loops—turning discovery, incentives, and partner channels into repeatable acquisition.
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PROJECTS:
Affiliate program revamp (portal + commissions + auto-recruit) · TopX ranking/badging · Conversion-focused PDP · New user onboarding
Designing
a growth engine
SUMMARY
Design habit-forming experiences that increase repeat purchases through clarity, reliability, and subscription value.
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PROJECTS:
Subscribe & Save program · Post-purchase improvements · Order & delivery lifecycle UX