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Product Design (UI/UX)
2023
PROBLEM
A high-potential growth channel was constrained by manual support and unclear earning paths.
SOLUTION
Redesigned the affiliate experience into a self-serve growth system that helped affiliates join, earn, and take action with clarity.
OUTCOME
Affiliates bookings / Doubled.
Active affiliates / +10%.
Average earnings / +58%.
Enrolled rate / +42%.
Scaling affiliate from manual explanation to self-serve confidence.
BEFORE
AFTER
OVERVIEW
The Weee! affiliate program was an important growth channel across five ethnic communities, but manual onboarding, unclear earning paths, and limited self-serve guidance made it difficult to scale. I redesigned the experience into a self-serve affiliate system that helped partners understand why to join, how to earn, and what actions to take next — increasing enrollment by 42%, active affiliates by 10%, average earnings by 58%, and helping bookings double.
MY ROLE
Lead end-to-end design
Workshop / Sprint
Sketch and wireframe
Interaction and prototype
User research
Mentor
THE TEAM
1 designer
1 PM lead
1 Eng lead
1 QA
5 Ethnic marketing teams
PROJECT LENGTH
Design and research:1.5 months
Main feature released in middle of 2024
Successfully integrated into the product roadmap in 2024+
PLATFORMS
APP
Desktop web
Mobile web
PROBLEMS
Based on our research, our team identified three key issues with the old affiliate program.
01
DATA DROP
In 2022, active users fell by 62%, and new affiliate registrations dropped by 47%.
02
LOW AWARENESS
Recruitment is manual and marketing-heavy, Users are unaware of the program
03
WEAK INCENTIVES
Low commissions reduce motivation to share, and the portal lacks usability
OPPORTUNITY
How might we make our Affiliate Program visible, motivating, and easy to use?
GOALS
We converted our key problems into opportunities to solve for during the redesign.
DROP
GROWTH
2022 data shows major drop-off. The redesign should restore engagement by improving clarity, value, and participation.
UNAWARE
VISIBLE
Most users don’t know the program exists. Recruiting and onboarding must become seamless, automated, and discoverable.
WEAK
MOTIVATING
Low commissions and usability issues reduce sharing. We need stronger incentives and a cleaner, more intuitive portal.
DESIGN ITERATIONS
The new program went through many iterations before we had a shippable design candidate.
FINAL DESIGNS
The following designs were shipped publicly to all users across five ethnic markets
PROJECT LAUNCH RESULTS
After more than 2 months of hard work, we launched the new affiliate program.
Boosts Affiliate Visibility & Enrollment
Auto recruiting improves program visibility, and seamless onboarding drives a strong increase in enrollment
Enhanced Portal Experience
Overall feedback has been positive. The new portal offers stronger incentives and a cleaner, more intuitive experience.
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