Products, Platforms & Impact
A selection of initiatives I’ve led to scale consumer experiences, strengthen product ecosystems, and drive growth.
SUMMARY
Remove barriers with compliant, inclusive flows that expand who can successfully transact.
PROJECTS:
SNAP EBT integration · Eligibility/onboarding guidance · Regulated checkout UX
Designing
access
SUMMARY
Build scalable growth loops—turning discovery, incentives, and partner channels into repeatable acquisition.
PROJECTS:
Affiliate program revamp (portal + commissions + auto-recruit) · TopX ranking/badging · Conversion-focused PDP · New user onboarding
Designing
a growth engine
SUMMARY
Design habit-forming experiences that increase repeat purchases through clarity, reliability, and subscription value.
PROJECTS:
Subscribe & Save program · Post-purchase improvements · Order & delivery lifecycle UX
Designing
retention
SUMMARY
Make marketplace decisions feel safe and transparent with clear pricing, delivery expectations, and quality signals.
PROJECTS:
Pricing & fee clarity · Delivery/ETA transparency · Quality signals/badges · Policy/terms messaging
Designing
trust at scale
SUMMARY
Create reusable systems that scale across teams, surfaces, and markets—reducing one-off design and increasing leverage.
PROJECTS:
Affiliate platform (multi-role workflows) · Cross-market marketplace frameworks · Partner/payment integrations · Design system alignment
Designing Platform-Level Solutions
SUMMARY
Continuously refine the highest-traffic flows—improving discoverability, usability, and end-to-end efficiency.
PROJECTS:
Homepage/discovery UX · PDP information hierarchy · Checkout optimization · Navigation/IA updates
Evolving the
Core Experience
Things i love
I focus on designing systems that make products more inclusive, scalable, and resilient over time. I’m driven by work that connects product strategy with real user impact.
Outside of work, I enjoy keeping a planted aquarium, spending time with my cat, and exploring art and exhibitions—interests that continually influence how I think about detail, atmosphere, and human experience in design.
