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Product Design (UI/UX)
2023
PROBLEM
Growth is slowing because our assortment is too limited to meet diverse customer needs.
SOLUTION
Build Global+: Weee!-sold, vendor-fulfilled products with vendor storefronts that expand assortment and unlock growth.
OUTCOME
Overall bookings / +1.2%
Overall order / +2%
MKPL booking / +10.2%
MKPL order / +9%
PHASE 01 - CHALLENGE
Design a core feature that enables users to easily discover diverse vendor products and storefront
Identify user needs of the “ Global+ discovery ” view
Insights from workshops and interviews: Partnered with the PM to conduct 4 vendor interviews and facilitated cross-functional workshops with Merchant, Customer Service, and vendors to understand workflows, identify needs, define key problems, and brainstorm solutions.
01
As a vendor, i want to…
Showcase, promote, and reliably sell my products
Build brand equity by easily showcasing seasonal products and promoting hero items.
02
As a customer i want to…
Shop with trust, clarity, and value
Customers want experiences built on trust, clear information, reliable, and relevant offerings
OPPORTUNITY
How might we make Global+ more discoverable, trustworthy, and scalable
GOALS
Defined after understanding the problem and user needs
DISCOVERABLE
Reduce user confusion by providing straightforward solutions and metrics
TRUST
Provide transparent information to help users and merchants build trust
SCALABLE
Support special use cases for user and merchant
DESIGN IDEATE
The new program went through multiple iterations before we reached a shippable design.
FINAL DESIGNS
The following designs were shipped publicly to all users across five ethnic markets
SCALABLE
We structured the information hierarchy into two layers to serve both target user needs—meeting business goals today while enabling flexible, scalable vendor store customization in the future.
DISCOVERABLE
We introduced 3P products into the user journey. when a user adds a 3P item to cart, we show a reminder that it’s fulfilled by a third party and follows different shipping and delivery policies
TRUST
We display vendor store ratings based on real customer feedback to build trust and surface clear shipping and return policies so users can quickly understand how third-party fulfillment differs from Weee!’s first-party orders.
PROJECT IMPACT
A/B test and gather feedback from 3 vendors on the new design
POSITIVE FEEDBACK FROM USER AND VENDORS
Improved usability and discoverability
Weee! Global+ build
BEFORE
AFTER
OVERVIEW
Weee! Global+ expands selection without holding inventory, products are sold on Weee! and fulfilled by third-party distributors via international carriers. It improves product coverage, reduces inventory overhead, and opens new revenue streams. We’re launching it in phases: starting with product listings + transactions only (fulfilled by merchants), then adding local last-mile delivery, expanding to cross-border + last-mile, and eventually moving toward Weee!-fulfilled warehousing and logistics as the platform scales.
MY ROLE
Lead from 0 to 1 design:
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Discovery
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User research
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Design
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Design QA
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Design systeme
THE TEAM
1 product manager
1 designer
5 engineers
PROJECT LENGTH
Research and design: 3 months (2023)
Phase 1 released in May 2023
PLATFORMS
APP
Desktop web
Mobile web
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