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Product Design (UI/UX)
2023

PROBLEM

Users struggle to make decisions due to an overload of options, limiting product discovery

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SOLUTION

By leveraging product tags, rankings, and personalized recommendations, we enable users to make faster purchasing decisions and discover more SKUs.

OUTCOME

Improve ATC /+1.51%
Improve booking/ +62.3M
Tagged product booking: +6.7%

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Read more

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Affiliate Program Revamp

Driving more affiliate sharing and earnings

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"Global+" Build

Expand assortment, meet diverse needs, drive growth

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About

Designing consumer products that scale, engage, and grow

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TOP X

OVERVIEW

Top X is a ranked-list feature designed to reduce decision fatigue by helping customers quickly discover the best options within a category. By combining product tags, clear rankings, and personalized recommendations, Top X turns browsing into a guided experience—so users can make faster, more confident choices without feeling overwhelmed.

MY ROLE

Project design lead

  • Discovery

  • User research

  • Define

  • Design

  • Design systeme

THE TEAM

1 product manager
1 designer
Engineering core team pod
Data team

PROJECT LENGTH

7 weeks 
2 testable prototype
Phase 1 released in Aug 2024 

PLATFORMS

APP
Desktop web
Mobile web

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