JUSTIN
CHAI
DESIGN LEAD
PRODUCT STRATEGY + UX
2024
Turning endless browsing into confident decisions.
Top Charts provides ranked product lists that help shoppers quickly see what’s popular, trusted, or worth buying across Weee’s large assortment. By turning customer and product signals into simple rankings, it helps shoppers discover products faster and make more confident purchase decisions.
I led the product strategy and end-to-end design, shaping Top Charts from an initial ranking concept into a scalable discovery system across categories. The experience drove $24M+ in influenced revenue, +6.5% add-to-cart, and +6% bookings.
Know what’s worth buying.
Top picks, ranked by what shoppers love.
Less browsing.
More confidence.
Top X turns real shopping behavior into simple rankings, helping customers discover what’s popular, trusted, and worth trying.
All the best,
in one place.
Top Charts brings every ranking list into one destination, making it easy to browse top products across categories.
The program wasn’t just hard to use. It was hard to scale.
At first, it looked like an portal problem.But after connecting the data and research, I realized something bigger.
Before joining, affiliates depended on marketing to understand the program. After joining, the portal showed results but offered little guidance on how to succeed.
